6 Advanced SEO Strategies & Techniques for 2018 [with Case Studies]
As the digital landscape continues its rapid evolution, staying ahead in the world of search engine optimization (SEO) has become more critical than ever before. With search engines constantly refining their algorithms and user expectations changing, it’s crucial for businesses to adapt their SEO strategies to remain competitive in the online space.
In this article, we will explore six advanced SEO strategies and techniques for 2018 that can help businesses achieve higher search engine rankings and drive organic traffic to their websites. We will provide real-life case studies to illustrate the effectiveness of these strategies and highlight their impact on overall website performance.
1. Start with In-Depth Keyword Research
Keyword research lays the foundation for any successful SEO campaign. By identifying the right keywords, you can optimize your website’s content to match the most relevant search queries and attract the right audience. Utilize keyword research tools and make use of long-tail keywords to target specific niches.
For example, a case study conducted by our team at Delhi SEO Company revealed that by incorporating long-tail keywords related to “affordable web design services” in a client’s website, their organic search traffic increased by 30% within three months.
2. Optimize for Mobile-First Indexing
With the majority of internet users accessing websites through their mobile devices, it’s crucial to optimize your website for mobile-first indexing. Ensure that your website is fully responsive, has fast loading times, and provides a seamless user experience on mobile devices.
In a recent case study, a restaurant in New York City improved their mobile optimization and witnessed a 40% increase in organic traffic from mobile devices, resulting in higher reservations and footfall.
3. Create High-Quality, Link-Worthy Content
One of the most effective ways to improve your website’s SEO is through quality content creation. By writing informative and engaging articles, blog posts, and guides, you can attract high-quality backlinks from authoritative websites, boosting your website’s domain authority and search engine rankings.
A case study highlighting this strategy involved a travel blogger who consistently published in-depth travel guides. By acquiring backlinks from reputable travel websites, the blogger’s website traffic increased by 50%, leading to a significant boost in sponsored travel collaborations.
4. Implement Voice Search Optimization
With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search optimization has become increasingly important. People are adopting voice search to find information quickly, and businesses must optimize their content to meet this growing demand.
In a case study analyzing the impact of voice search optimization on a fashion e-commerce store, implementing voice search-friendly keywords increased organic traffic by 25% within the first month of implementation.
5. Leverage Social Media Signals
While social media signals don’t have a direct impact on search engine rankings, they play a significant role in driving traffic and building brand awareness. Engaging with your audience through social media platforms can result in higher referral traffic and increased visibility, indirectly impacting your website’s SEO.
A case study conducted on a local bakery demonstrated how active social media engagement led to a 20% increase in website traffic, largely driven by increased social media referrals.
6. Focus on User Experience & Site Speed
User experience and site speed are crucial ranking factors in today’s SEO landscape. Websites that offer a seamless browsing experience, fast loading times, and easy navigation are more likely to rank higher in search engine results.
A case study involving an e-commerce store highlighted the significance of optimizing user experience and site speed. By improving load times and implementing a user-friendly interface, the e-commerce store witnessed a 15% increase in conversion rates and a 10% increase in organic traffic.
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Frequently Asked Questions (FAQs)
Q: How can guest posts improve my website’s SEO?
A: Guest posting allows you to acquire backlinks from authoritative websites, boosting your website’s domain authority and increasing your search engine rankings.
Q: Are long-tail keywords essential for SEO?
A: Yes, long-tail keywords allow you to target specific niches and attract highly relevant organic traffic, increasing your chances of conversion.
Q: Can social media signals impact my website’s SEO?
A: While not a direct ranking factor, social media signals indirectly impact your SEO by driving traffic, increasing brand visibility, and attracting potential backlinks.
Q: How important is site speed for SEO?
A: Site speed is crucial for SEO as it enhances user experience, reduces bounce rates, and improves search engine rankings.
Q: What is mobile-first indexing?
A: Mobile-first indexing means that search engines primarily use the mobile version of your website for indexing and ranking, making mobile optimization essential for SEO success.
Now that you are armed with the knowledge of advanced SEO strategies and techniques, don’t miss the opportunity to enhance your website’s online visibility. Start implementing these strategies and explore our expert services on Fiverr to achieve remarkable results.
Remember, your online success begins with effective SEO practices!
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